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Connective Action and Meaning Formation in the Digital Era: A Case Study of the #Alleyesonpapua Campaign Kusuma, Kamaratih Purnama; Yusuf, Agnes; Nabilah, Siti Maharani; Azizah, Sintya Chalifia; Riztri, Lucky Alfa
Eduvest - Journal of Universal Studies Vol. 5 No. 11 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i11.52376

Abstract

This study examines #AllEyesonPapua digital campaigns as a form of connective action in digital activism that develops organically through social media. This research uses a qualitative approach with interpretive paradigms and case studies to understand how meaning, collective emotions, and digital solidarity are formed in the digital space. Using the perspective of Social Construction of Technology (KST), this study emphasizes that social media is not neutral but rather a social space full of negotiation of meaning and power. Data were collected through in-depth interviews with informants who were actively involved in #AllEyesonPapua campaign interactions in the digital space and analyzed using thematic coding techniques. The results show that #AllEyesonPapua campaigns form digital solidarity through personalized narratives, evocative visual symbols, and strong emotional resonances. Social media acts as an affective space that allows for the expression of collective emotions and the articulation of meaning broadly. The findings also reveal that this campaign faces challenges in the form of stigmatization, digital attacks, and limited access to votes from directly affected communities.
Resistance to Ideal Body Standards: Self-Presentation and Self-Image of Plus-Size Female Influencers on Instagram Fitrianti, Anggie Nur; Putrinita, Christania Pingkan; Kusuma, Kamaratih Purnama; Hutapea, Meyta Roida Rebecka
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.1965

Abstract

This study aims to understand how plus-size female influencers in Indonesia interpret their self-image and self-presentation on Instagram as the social media platform, particularly within the context of dominant societal standards of the ideal female body. By using a qualitative approach and digital ethnographic method, data were collected through in-depth interviews and content observation of three informants’ Instagram accounts. The findings reveal three key aspects: (1) the meaning of self image for plus-size women; (2) the influence of audience on reflecting self-presentation and self-image; and (3) strategies of self-presentation on social media. The informants demonstrated an authentic of themselves, while creating a digital space that promotes inclusivity and affirmation. Instagram emerged not only as a medium of expression, since it also performed as a social stage where women actively negotiate their identities. This study adds valuable insights to digital communication fields, particularly in understanding the construction of self-representation and body image in the era of digital and social media.