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All Journal Eduvest - Journal of Universal Studies
Alaydrus, Zahra Shafwah
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Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

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The Dynamics of Internal Communication Co-Orientation in Family Business Startups: A Case Study of Intergenerational Communication at the Padel Side Alaydrus, Zahra Shafwah; Azwar, Azwar
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.52622

Abstract

This study analyzes the internal communication co-orientation dynamics at a family business startup, The Padel Side, amidst the generational gap between Millennial management and Gen Z staff. Using an explanatory qualitative case study method (Yin, 2018) and Organizational Co-orientation Theory (Taylor, 1993), the research identifies four fundamental distortions: (1) a false consensus effect at the management level that creates a decision-making "black box," failing to translate into clear operational instructions; (2) failure in objectifying the meaning of "proactivity," where leaders view it as a moral/loyalty standard, while staff perceive it as a systemic risk leading to "freezing"; (3) digital text pathology through WhatsApp that triggers semantic ambiguity and hermeneutic anxiety among staff due to the loss of non-verbal cues; and (4) kinship stratification creating power asymmetry between family staff (symmetrical relationship) and non-family staff (complementary relationship/self-censorship). The study concludes that the codification of written SOPs and the implementation of hybrid communication protocols are crucial to mitigate message distortion and agency crisis within the organization.
Co-Authors Azwar Azwar