Budiman, Tedi Budiman
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Perancangan Prototipe Dashboard untuk Analisis Pelayanan Nasabah dan Strategi Digital Marketing pada Agen BRILink Cuan Komunika Rosmini, Rosmini; Budiman, Tedi Budiman
INTERNAL (Information System Journal) Vol. 8 No. 2 (2025)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/internal.v8i2.1626

Abstract

The rapid development of digital technology has transformed how BRILink agents provide services and implement marketing strategies. This study designs a dashboard prototype to evaluate customer service performance, including transfer and cash withdrawal transactions, and to support data-driven decision-making. The research applies a design-based methodology, with data collected through surveys, interviews, and user needs analysis. The dashboard prototype, developed using Figma, presents service indicators, transaction metrics, and digital marketing performance in real-time through interactive visualizations. The evaluation results indicate that the dashboard facilitates monitoring service quality and supports more accurate digital marketing strategic planning. This research contributes to the development of digital tools aimed at enhancing service performance and marketing effectiveness for BRILink agents by integrating key metrics such as Conversion Rate, Customer Satisfaction Index (CSI), and Average Transaction Value (ATV).
Perancangan Sistem Informasi Pengelolaan Arsip Duplikat STNK Berbasis Web Menggunakan Metode Prototype Risti, Risti Risfiani; Budiman, Tedi Budiman
INTERNAL (Information System Journal) Vol. 8 No. 2 (2025)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/internal.v8i2.1723

Abstract

Management of duplicate STNK archives at the Garut Police Traffic Unit is currently performed manually. This slows down archive searches, increases the risk of document loss, and leads to inefficient data recapitulation. This research creates a web-based information system for managing duplicate STNK archives, designed to meet the operational needs of the police force. The prototype method was implemented through iterative steps, including needs analysis, rapid design, system development, and user assessment. Functional evaluation was conducted through black box testing involving administrative staff. The testing demonstrated that all key system features functioned 100% successfully. These features include user authentication, STNK duplicate application data management, admin management, data filtering, and PDF report printing. The implementation of this system has been proven to improve archive order, accelerate data retrieval, and support the digitization of Traffic Unit administrative services as part of e-government implementation.