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All Journal Seminar Nasional Teknologi dan Multidisiplin Ilmu Jurnal Ilmiah Manajemen dan Akuntansi
Sherena Wahyutari
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Upaya Pemerintah dalam Penanganan Hambatan Pelaporan Ekspor di Boyolali Sholikah Dwi Hastuti; Sherena Wahyutari
Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) Vol. 5 No. 1 (2025): SEMNASTEKMU
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/vc7jz544

Abstract

Penelitian ini bertujuan untuk melihat bagaimana pengaruh strategi marketing mix 4p terhadap keputusan pembelian pelanggan di Fore Solo Paragon.Pengambilan sampel pada penelitian ini menggunakan metode teknik purposive sampling,yang melibatkan 79 responden dari pelanggan yang pernah membeli produk Fore Coffe di Solo Paragon minimal satu kali dengan usia minimal 17 tahun.Teknik pengumpulan data pada penelitian ini menggunakan penelitian kuesioner terhadap tanggapan responden menggunakan skala likert.Hasil data yang diperoleh kemudian diolah menggunakan aplikasi SPSS.Berdasarkan uji yang telah dilakukan mendapatkan hasil bahwa product (X1) tidak berpengaruh secara signifikan terhadap keputusan pembelian.Sebaliknya menyatakan bahwa,price (X2),promotion (X3),place (X4) berpengaruh secara signifikan terhadap keputusan pembelian.Keempat variabel tersebut berpengaruh secara simultan terhadap keputusan pembelian.Sebesar 84,4% variasi keputusan pembelian disebabkan oleh marketing mix 4P.Faktor-faktor lain yang tidak dibahas melalui penelitian ini sebesar 15,6%.
PENGARUH DESAIN VISUAL TERHADAP MINAT BELI GENERASI Z PADA BRAND TIMEPHORIA Putri Andreas Tuti; Sherena Wahyutari
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 2 (2026): Maret : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/4mt5br04

Abstract

Visual design is a crucial element in increasing consumer interest in products, including for the cosmetic brand TimePhoria. This study is intended to investigate the impact of visual design on the purchase intention of Generation Z consumers residing in the Solo Raya area with a minimum age of 17 years. The research approach is based on a quantitative method with simple linear regression analysis. Data acquisition was conducted by means of the distribution of questionnaires to 75 participants included in the Generation Z group. The findings of this study indicate that visual design contributes significantly to purchase intention. The coefficient of determination ($R^2$) parameter of 0.323 indicates that visual design is able to interpret 32.3% of the changes in purchase intention, while the residuals 67.7% is accounted by additional determinants omitted from the current analysis. This empirical evidence shows that attractive visual design that resonates with consumer characteristics can increase purchase intention toward TimePhoria products. The research is projected to function as a practical reference for business actors in developing visual design-based marketing strategies to encourage consumer purchasing decisions.
Co-Authors Putri Andreas Tuti Sholikah Dwi Hastuti