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All Journal INTERDISIPLIN: Journal of Qualitative and Quantitative Research Managing: Jurnal Bisnis dan Manajemen
Zahra Jannatul Firdausi
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Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of Consumer Behavior Towards the Use of Single-Use Plastics in Tourist Areas on the Island of Bali Zahra Jannatul Firdausi; Abdur Roahman
INTERDISIPLIN: Journal of Qualitative and Quantitative Research Vol. 3 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interdisiplin.v3i1.113

Abstract

This study aims to analyze consumer behavior towards the use of single-use plastics in tourist areas in Bali. Plastic waste has become a serious problem, especially in beach tourism areas where cleanliness and comfort are important aspects. This study identifies the factors that influence tourists' decisions in purchasing plastic-packaged products in beach tourism areas. Tourism involves the temporary relocation of individuals to locations outside their place of residence, and plastic waste in beach tourism areas is a significant concern. This research focuses on tourist behavior related to the purchase of plastic-packaged products in beach tourism areas.
A Theoretical Study on the Role of Digital Marketing Management in Increasing MSME Sales: A Literature Review Aisha Nurrahma Naifa; Zahra Jannatul Firdausi; Mashudi
Managing: Jurnal Bisnis dan Manajemen Vol. 3 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v3i1.41

Abstract

This research aims to theoretically examine the role of digital marketing management in increasing sales of Micro, Small and Medium Enterprises (MSMEs). This research begins with very rapid developments in information and communication technology that have revolutionized the way businesses operate throughout the world, including in the MSME sector. Digital transformation requires business actors to adapt to new ways of marketing products and building relationships with consumers. The main emphasis in this research is to analyze how digital marketing strategies can be utilized optimally by MSME players to increase market access and optimize competitive position. The method used is a descriptive qualitative approach through literature study, through collection and analysis of various sources of relevant information. The research results show that digital marketing management has an important role in helping the development of MSMEs, especially related to the efficiency of spending on promotions, relationships with customers, and increasing product exposure in cyberspace. These findings confirm that adapting to digital technology is a strategic step for MSMEs to survive and advance in the digital economy era.
Co-Authors Abdur Roahman Aisha Nurrahma Naifa Mashudi