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Designing a Dress-Up Game as a Media for Introducing Fashion Styles to Generation Z Women Puji Rahmah Shalih; Dion Darsa Sabrian; Wening Gilang Nawangi
International Journal of Health Engineering and Technology Vol. 4 No. 5 (2026): IJHESS JANUARY 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhet.v4i5.568

Abstract

The development of digital technology has driven innovation in various fields, including fashion. One such technology is interactive media in the form of dress-up games, simulation-based games and visual customization that allow users to explore fashion styles virtually. Dress-up games have the potential to be a medium for introducing clothing styles because they integrate visual elements, interaction, and creativity into one digital experience, one of which is the popularity of the Infinity Nikki game in 2024. On the other hand, women in Generation Z are among the fashion consumers who actively follow trends but still show minimal variations in the level of knowledge in certain clothing styles. Therefore, interactive media that is interesting, creative, and in accordance with the characteristics of Generation Z is needed. This study aims to design a dress-up game as a medium for introducing clothing styles for Generation Z women in the hope that it can help them to get to know clothing styles more fun and effectively.
The Phenomenon Of Minimalism Trends In Contemporary Kids Wear In Indonesia: A Visual Study Of the Shift On Kids Fashion Styles And The Characteristics Of Generation Z Consumers Wening Gilang Nawangi; Puji Rahmah Shalih; Dion Darsa Sabrian
International Journal of Health Engineering and Technology Vol. 4 No. 6 (2026): IJHET MARCH 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhet.v4i6.635

Abstract

The minimalism trend in kids fashion style represents a minimalist aesthetic characterized by neutral and earth-tone color palettes, along with simplified forms (minimal form) in silhouettes. In Indonesia, this trend has developed under the influence of social media and the visual preferences of Generation Z as young parents who tend to favor aesthetically pleasing styles. This study focuses on analyzing the trend phenomenon and the selection of minimalist styles in contemporary kids wear in Indonesia through a visual analysis of design elements, as well as identifying the characteristics of Generation Z as consumers. The research method employs a qualitative descriptive approach through visual analysis. Data were collected through observations of three high-end local kids wear brand collections released between 2023 and 2025, visual documentation, and literature review on minimalist style and Generation Z consumer behavior. The analysis focuses on elements of color, silhouette, material, and pattern. The findings indicate that the dominance of earth-tone and neutral colors, oversized silhouettes, and the simplicity of forms and ornamentation represent the aesthetic preferences of Generation Z consumers. These findings suggest a shift in the character of kids wear from the dominance of bright and expressive colors toward a visually minimalist approach. This study contributes to the discourse on children's fashion design and consumer behavior within the context of contemporary visual culture in Indonesia.