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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik
., Susriyanti
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Environmental Science Library & Information Science

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Pengaruh Penggunaan Social Commerce Tiktok Shop Terhadap Perilaku Konsumtif Mahasiswa/I Di Padang Filbert, Reyhan; Ulwati, Annisa; Nabilla, Shintia; ., Susriyanti
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This study aims to analyze the use of social commerce platform TikTok Shop on the consumer behavior of college students in Padang. TikTok Shop has grown rapidly since 2021 and will reach 125 million users in Indonesia by 2024. This study is motivated by the high use of TikTok as a digital marketing tool, which is considered effective in increasing consumer behavior among young people. This study uses a quantitative method with a purposive sampling technique, involving 100 college students who actively shop on the TikTok Shop application. Data collection was carried out through online questionnaires to respondents who met the research criteria, and data analysis was carried out using the SPSS application. The analysis results show a significant positive influence between the use of TikTok Shop and the consumer behavior of college students in Padang. The results of this study are expected to not only enrich academic discourse related to digital marketing but also contribute to the understanding of consumer behavior in the context of digital culture.
Peran Komunikasi Interpersonal Dalam Meningkatkan Kepuasan Dan Loyalitas Karyawan: Studi Literatur Ilham, Muhammad; Andesta, Lisa; Pratama, Novan Darlind; Azka, Muhammad; ., Susriyanti
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Interpersonal communication is an important factor in building effective working relationships within organizations. This paper aims to examine the role of interpersonal communication in enhancing job satisfaction and employee loyalty based on a literature study. The method employed is a literature review by analyzing various scientific journals and academic sources relevant to interpersonal communication, job satisfaction, and employee loyalty. The findings indicate that effective interpersonal communication—such as openness, clarity of messages, and two-way feedback between supervisors and employees—has a positive effect on job satisfaction. Increased job satisfaction subsequently encourages the development of employee loyalty and organizational commitment. These findings emphasize that interpersonal communication not only functions as a means of information exchange but also serves as an important strategy in human resource management to create a harmonious and productive work environment
Co-Authors Andesta, Lisa Azka, Muhammad Filbert, Reyhan Muhammad Ilham Nabilla, Shintia Pratama, Novan Darlind Ulwati, Annisa