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All Journal Enrichment : Journal of Management
Wardana, Fendi Indra
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Economics, Econometrics & Finance

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Digital feasibility of yaka photo & studio as an msmes in the non-urban creative industry Surahman, Surahman; Idha Wibowo, Rahmawati; Dwiyanti, Septiani Anggun; Agriyanti, Lutfita Syifa; Wardana, Fendi Indra
Enrichment : Journal of Management Vol. 15 No. 5 (2025): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i5.2415

Abstract

This study evaluates the feasibility of Yaka Photo & Studio in Tenggarong Seberang District from market, technical, and financial perspectives. The research is important due to the rising demand for photography services in non-urban areas, where many businesses operate without proper feasibility assessments, creating risks of financial loss and missed opportunities. A descriptive mixed-method approach is applied. Market analysis identifies target consumers and potential demand; technical analysis reviews location, facilities, and operational readiness; and financial analysis uses Net Present Value (NPV), Internal Rate of Return (IRR), payback period, and break-even indicators. The results show a strong market outlook with high demand and low competition. Technically, the business benefits from a strategic location, adequate equipment, and experienced staff that support smooth operations. Financially, the business is feasible, evidenced by a positive NPV of IDR 141,464, an IRR of 10% exceeding the 8% discount rate, a 2.3-year payback period, and a BEP of 61%, which remains below the general feasibility threshold of around 70%. These findings enrich the literature on non-urban creative industries and highlight the relevance of digital marketing. Practically, the results offer guidance for local entrepreneurs in improving digital promotion and assessing financial feasibility for sustainable development
Co-Authors Agriyanti, Lutfita Syifa Dwiyanti, Septiani Anggun Idha Wibowo, Rahmawati Surahman Surahman