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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Budi Pekerti Agama Kristen dan Katolik
Hapsari, Cecilia Indah
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Teori - Teori Kebenaran sebagai Fondasi Etika Keilmuan Hapsari, Cecilia Indah; Agung Winarno; Subagyo Subagyo
Jurnal Budi Pekerti Agama Kristen dan Katolik Vol. 3 No. 4 (2025): Desember : Jurnal Budi Pekerti Agama Kristen dan Katolik
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbpakk.v3i4.1676

Abstract

The background of this research stems from the need to reexamine the position of theories of truth in the philosophy of science as a basis for the formation of scientific ethics amid the increasingly complex development of modern science. The concept of truth not only functions as an epistemological guideline in determining the validity of knowledge, but also has a normative dimension that influences the integrity, honesty, and responsibility of scientists in the research process. Based on this, this study aims to analyze various theories of truth, including correspondence, coherence, pragmatism, consensus, performativity, deflationism, and foundationalism, and to explain the relevance of each approach to the formation of scientific ethics. This study uses a literature review method with a descriptive-analytical approach through a systematic search of relevant journals, books, and academic sources, which are then analyzed through thematic synthesis to obtain a comprehensive conceptual understanding. The findings show that each theory of truth has a unique contribution to building scientific ethics. Correspondence emphasizes the importance of empirical verification, coherence emphasizes rational consistency, pragmatism highlights theoretical functionality, consensus places scientific dialogue as the legitimization of knowledge, performativity connects truth with action, the deflationary approach emphasizes clarity of language, and foundationalism provides a stable epistemic foundation. The implications of this research show that the integration of these various theories can form a more robust, holistic, and adaptive framework of scientific ethics to the demands of modern scientific practice. This framework is expected to strengthen an honest, transparent, and accountable scientific culture, while opening opportunities for the development of epistemology-based research ethics guidelines in the future.
BRAND EQUITY STRATEGY IN BUILDING BRAND IDENTITY FOR ACRYLIC FLOWER BOARD PRODUCTS Hapsari, Cecilia Indah; Afshana, Dida Maulidya Al; Sudarmiatin, Sudarmiatin; Wilujeng, Ita Prihatining
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/5xjac910

Abstract

The research problem is motivated by increasing business competition that requires MSMEs to strengthen brand identity and consumer trust through effective brand management. This study uses a qualitative approach with a case study method. Data collection techniques were carried out through interviews with business owners, direct observation, and documentation. Data analysis uses the Miles, Huberman, and Saldana model, which includes the stages of data condensation, data presentation, and conclusion drawing. The results show that Miracle Florist has successfully implemented the five main components of brand equity according to Aaker (1991): brand awareness, brand association, perceived quality, brand loyalty, and other proprietary. Brand awareness development is carried out through consistent digital promotions on Instagram and TikTok platforms. Brand association is reflected in the consistency of the logo, colors, and brand name. Perceived quality is maintained through premium product quality and responsive service. Brand loyalty is formed from customer satisfaction and word of mouth promotion. In addition, other proprietary rights are realized through legal protection of brand identity through Intellectual Property Rights (IPR). This study concludes that the implementation of brand equity strategy is able to strengthen product identity, increase consumer trust, and build sustainable brand loyalty at Miracle Florist MSME.
Co-Authors Afshana, Dida Maulidya Al Ita Prihatining Wilujeng Subagyo Subagyo Sudarmiatin