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All Journal Mopolayio : Jurnal Pengabdian Ekonomi Jurnal Penelitian dan Pengkajian Ilmiah
Yanju, Asia A.
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Other

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Peran Bahasa Indonesia dalam Strategi Pengembangan Usaha Roti Gembul untuk Meningkatkan Daya Saing UMKM di Limba U Dua, Kota Selatan, Kota Gorontalo Dali, Meilina Widya; Ximenes, Eva Florinda João da Costa de Brito; Yanju, Asia A.; Karel, Sahril; Datuela, Dea Patricia; Haladai, Uswan Nur; Gurdam, Siti Rahmiyati; Lamato, Rezky Aditya; Madi, Ilmia; Saleh, Allisya Zahra; Dunggio, Muhammad Alghifari; Pakaya, Keysya Nurcahyani; Machmud, Azka Arrayan; Saputri, Agustina Dwi; Bakari, Natasya Alunashiva
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 12 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i12.2143

Abstract

Penelitian ini mengkaji peranan bahasa Indonesia sebagai instrumen strategis dalam upaya mengembangkan usaha Roti Gembul guna memperkuat posisi kompetitif UMKM di wilayah Limba U Dua, Kecamatan Kota Selatan, Kota Gorontalo. Bahasa Indonesia memiliki fungsi vital dalam berbagai aspek pengembangan bisnis, meliputi komunikasi pemasaran, pembentukan identitas merek, interaksi dengan konsumen, serta perluasan jangkauan pasar. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan Teknik pengumpulan data melalui wawancara mendalam, observasi lapangan, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa penggunaan bahasa Indonesia yang efektif dan sesuai konteks memberikan kontribusi signifikan terhadap peningkatan visibilitas produk, membangun kepercayaan pelanggan, dan menciptakan diferensiasi usaha di tengah persaingan pasar lokal. Implementasi strategi komunikasi berbahasa Indonesia yang baik terbukti mampu memperluas segmentasi pasar, mempermudah transfer informasi produk, serta meningkatkan nilai jual usaha Roti Gembul. Temuan ini menggarisbawahi pentingnya penguasaan dan pemanfaatan bahasa Indonesia secara optimal sebagai aset strategis bagi pelaku UMKM dalam meningkatkan daya saing dan keberlanjutan usaha di era ekonomi digital.
Edukasi Perhitungan Zakat Dalam Ekonomi Islam Untuk Mewujudkan Pemahaman Ekonomi Islam Yanju, Asia A.; Monoarfa, Valentina; Darban, Saila
Mopolayio : Jurnal Pengabdian Ekonomi Vol. 5 No. 2 (2026): Mopolayio : Jurnal Pengabdian Ekonomi Volume 5 Number 2 (March 2026) has been o
Publisher : Fakultas Ekonomi Universitas Negeri Gorontalo

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Abstract

Zakat is one of the important instruments in the Islamic economic system that plays a role in improving social welfare and reducing economic inequality in society. However, many people still lack a proper understanding of zakat, especially regarding the calculation of zakat al-mal such as trade zakat and income zakat. Therefore, this community service activity aims to improve public understanding of zakat calculation within the framework of Islamic economics through educational activities. The program was conducted in Pentadio Barat Village, Telaga Biru District, using a participatory education method which includes lectures, discussions, and zakat calculation simulations. The results show that there was an increase in community understanding regarding the concept of zakat, types of zakat, and proper zakat calculation in accordance with Islamic law. Furthermore, the educational activity also provided broader insights into the importance of zakat as an instrument in the Islamic economic system to achieve social justice and community welfare. Thus, zakat calculation education is expected to enhance zakat literacy and encourage people to fulfill their zakat obligations correctly.
Co-Authors Bakari, Natasya Alunashiva Dali, Meilina Widya Darban, Saila Datuela, Dea Patricia Dunggio, Muhammad Alghifari Gurdam, Siti Rahmiyati Haladai, Uswan Nur Karel, Sahril Lamato, Rezky Aditya Machmud, Azka Arrayan Madi, Ilmia Pakaya, Keysya Nurcahyani Saleh, Allisya Zahra Saputri, Agustina Dwi Valentina Monoarfa Ximenes, Eva Florinda João da Costa de Brito