Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Proceedings of International Conference on Islamic Economic Finance and Social Finance
Eni Aisyah Simbolon, Siti
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Halal Certificates And Public Trust: Catalyst Or Challenge For The Indonesian Halal Economy? Mulia Siregar, Ihsan; Ena Aisyah Simbolon, Siti; Tri Ana Harahap, Choirunnisa; Eni Aisyah Simbolon, Siti; Maharani Nasution, Adinda
Proceedings of International Conference on Islamic Economic Finance and Social Finance (ISSN: XXXX-XXXX) (ESSN: XXXX-XXXX) Vol. 6 No. 2 (2025): Vol. 6 No. 1 (2025): Proceedings of ICONIC SOF: Proceedings of International Co
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The current phenomenon is that there are several cases of misuse of halal certification. Meanwhile, consumers with higher levels of trust tend to choose halal-certified products. In addition, when consumers do not have enough information about the content, production process, and quality of halal products, they seek trust. Halal product certification is an important solution to this information gap, providing consumers with increased trust in the product. Addressing the phenomenon that occurs, this study aims to describe public trust in halal certification can encourage the growth of the halal economy in Indonesia. This research was conducted with a qualitative approach through literature searches and writings that are closely related to this research problem. Data collection through searches of journal articles from online websites. The results of the study show that halal certification is one of the innovations for businesses, a marketing strategy tool and a competitive advantage that increases business growth.
Co-Authors Ena Aisyah Simbolon, Siti Maharani Nasution, Adinda Mulia Siregar, Ihsan Tri Ana Harahap, Choirunnisa