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All Journal Jurnal Ilmiah Akuntansi Kesatuan
Hamid, Nadiah Binti Abdul
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Economics, Econometrics & Finance

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Leveraging Green Dynamic Capabilities in Developing Green Marketing Strategies to Explain Green Competitive Advantage Karsam, Karsam; Solihin, Solihin; Hamid, Nadiah Binti Abdul
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 5 (2025): JIAKES Edisi Oktober 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i5.3796

Abstract

Objective - In order to determine how a company's green dynamic capabilities interact with green marketing strategies to affect the degree of green competitive advantage in Indonesia's tourism and hospitality sector, this study looks at the resource-based view and dynamic capabilities theory in the context of the industry. Design/methodology/approach - Using multi-source data and three-wave time data from 322 respondents in the tourism industry to test the hypothesis. Findings - The study's findings show that all of the assumptions were supported, demonstrating the direct and indirect connections between green competitive advantage, green marketing tactics, and green dynamic capabilities. - For practitioners and policymakers looking to improve the competitive edge and sustainability performance of businesses in the quickly expanding tourist industry, this study provides insightful information.
Co-Authors Karsam Karsam Solihin Solihin