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All Journal Jurnal Noken: Ilmu-Ilmu Sosial
Akhyani, Faizal
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Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Freelance Platform Sebagai Pengelolah Tuan Tanah: Struktur Tekno-Feodalisme dalam Ekonomi Platform Ilustrator Akhyani, Faizal
Jurnal Noken: Ilmu-Ilmu Sosial Vol. 11 No. 2 (2025): Desember 2025
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/jn.v11i2.5025

Abstract

On platforms such as Fiverr and Upwork, the relationship between workers, clients, and companies is organized into a new structure that resembles feudalism: the platform acts as a digital landlord extracting rent from every interaction, while the algorithm replaces the overseer in regulating the rhythm of production. Through a phenomenological ethnographic approach to illustrators in Indonesia, work experiences are recorded as a constant negotiation between freedom and control. Ratings, reviews, and response speed become indicators that determine visibility while simultaneously shaping the workers’ emotional consciousness. Anxiety, communication strategies, and self-management emerge as responses to the algorithmic power that continuously monitors them. The flexibility often promised by the platform transforms into a new disciplinary mechanism that subdues creativity under the logic of data. Within this digital space, immaterial labor intertwines with techno-feudal power, where creativity, emotion, and lived experience are ensnared within a rent structure no longer grounded in land, but in networks and algorithms.
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