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All Journal Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Scripta Economica: Journal of Economics, Management, and Accounting
Hezra Naumi Syariah Panjaitan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Digital Payment (OVO, GoPay, Dana) terhadap Minat Beli Mahasiswa di Marketplace Inayah Ranitya; Hezra Naumi Syariah Panjaitan; Hopkyn Dwiagstri Domisthira Lumbanbatu
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 3 No. 4 (2025): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v3i4.1288

Abstract

Along with technological developments, Indonesia is experiencing a transformation in its payment system through the presence of Financial Technology (Fintech), particularly digital payments. Digital payment services such as OVO, GoPay, and Dana are increasingly used by students for transactions in marketplaces because they offer convenience, speed, and security. This study aims to analyze the influence of the use of digital payments OVO, GoPay, and Dana on students' purchasing interest in marketplaces. The variables studied include ease of use, service quality, and promotions offered by digital payment providers. The research method used a quantitative approach with data collection techniques through questionnaires distributed to student marketplace users. Data were analyzed using regression analysis to determine the effect of each variable on purchasing interest. The results of this study are expected to provide an overview of the role of digital payments in encouraging student purchasing interest and serve as a reference for service providers and marketplace players in improving their digital service and promotion strategies.
Analisis Perilaku Konsumsi Dalam Belanja Online Dikalangan Mahasiswa Shasa Afriza; Isabella Magdalena Simbolon; Hezra Naumi Syariah Panjaitan; Chaterine Ratu Rebecca Sirait
Journal of Economics, Management, and Accounting Vol 1 No 3 (2026): March: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/xx9wm473

Abstract

The rapid growth of e-commerce has significantly transformed students’ consumption behavior, particularly in online shopping activities. This study aims to analyze consumption patterns among university students and identify factors influencing purchasing decisions and satisfaction in online shopping. A quantitative approach was employed using a survey method involving 26 student respondents who had experience with online shopping. Data were collected through structured questionnaires and analyzed descriptively. The results indicate that female students dominate online shopping activities, with Shopee emerging as the most frequently used platform. The frequency of online shopping among students remains within a moderate range, while fashion products constitute the most commonly purchased items. Price affordability, discounts, ease of use, and consumer reviews are identified as the primary factors influencing purchasing decisions. Although most students express a relatively high level of trust and satisfaction with online shopping, experiences of disappointment due to product mismatch or quality issues are still common. These findings suggest that online shopping has become an integral part of students’ lifestyles, yet conscious control and rational consideration are necessary to prevent excessive consumptive behavior.
Co-Authors Chaterine Ratu Rebecca Sirait Hopkyn Dwiagstri Domisthira Lumbanbatu Inayah Ranitya Isabella Magdalena Simbolon Shasa Afriza