Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Rewanda Mutiara Az-Zahra Rahmadina
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peran Media Sosial sebagai Alat Public Relations Mengatasi Stereotip Negatif PT Victory International Futures : Penelitian Rewanda Mutiara Az-Zahra Rahmadina; Siti Aminah
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4618

Abstract

Public Relations plays a crucial role in shaping a company’s image, especially for brokerage firms that often face negative stereotypes from the public. This study aims to analyze the role of social media as a Public Relations tool in overcoming negative perceptions toward brokerage companies, with a case study at PT Victory International Futures, Ciputra World Branch. The research uses a descriptive qualitative approach, focusing on the company’s social media communication strategies. Data were collected through observation, interviews with the Public Relations division, and documentation of social media content. The results show that social media platforms such as Instagram and TikTok are effectively used to deliver educational messages, promote transparency, and build trust among audiences. Through consistent content and interactive engagement, the company successfully improves its public image and reduces negative stereotypes. This study concludes that social media serves as a strategic and impactful medium for modern Public Relations activities, particularly in industries facing public skepticism such as brokerage firms, in a sustainable and audience-oriented manner.
Co-Authors SITI AMINAH