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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
A. Faiz Fadl.Lulloh
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Pengaruh Faktor Judul Video, Thumbnail Video Dan Isi Video Terhadap Pendapatan Content Creator A. Faiz Fadl.Lulloh; Yani Dwi Restanti; Arif Dwi Prasetyo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4773

Abstract

Perkembangan teknologi digital menjadikan YouTube tidak hanya sebagai media hiburan dan informasi, tetapi juga sebagai ruang ekonomi digital yang memberikan peluang pendapatan bagi content creator. Persaingan yang semakin ketat menuntut content creator untuk mengelola konten secara strategis agar mampu menarik audiens dan meningkatkan pendapatan. Penelitian ini bertujuan untuk menganalisis pengaruh judul video, thumbnail video, dan isi video terhadap pendapatan content creator YouTube di Kabupaten Kediri. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori. Data dikumpulkan melalui kuesioner daring terhadap 48 content creator YouTube yang aktif dan telah memonetisasi kontennya. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa judul video, thumbnail video, dan isi video secara simultan maupun parsial berpengaruh signifikan terhadap pendapatan content creator. Isi video menjadi faktor yang paling dominan dalam memengaruhi pendapatan. Temuan ini menegaskan bahwa keselarasan antara judul, thumbnail, dan isi video merupakan kunci dalam strategi pengelolaan konten YouTube. Penelitian ini diharapkan dapat memberikan kontribusi akademik dalam kajian ekonomi digital serta menjadi referensi praktis bagi content creator dalam meningkatkan pendapatan..
SYSTEMATIC LITERATURE REVIEW (SLR): THE IMPORTANCE OF FLEXIBILITY AND ORGANIZATIONAL CULTURE FOR SMES TO SURVIVE IN A HIGHLY COMPETITIVE MARKET Auliya Az Zahra; Yani Dwi Restanti; A. Faiz Fadl.Lulloh
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 4 (2026): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20034946

Abstract

Operational flexibility is a critical factor enabling SMEs to adapt to market changes. This study aims to analyze how operational flexibility supports SMEs in navigating market dynamics while enhancing business efficiency, as well as to examine how the synergy between an adaptive organizational culture and operational flexibility can create a competitive advantage for SMEs. The method used is a Systematic Literature Review (SLR) of 18 sources selected based on quality and relevance criteria. The results show that operational flexibility enables SMEs to respond quickly to market changes through resource optimization and strategic decision-making, while improving efficiency through the application of innovative technologies and the adjustment of business strategies to market needs. Furthermore, the synergy between operational flexibility and an adaptive organizational culture characterized by the values of collaboration, innovation, and learning forms dynamic capabilities that strengthen SMEs’ competitiveness. This study contributes by broadening our understanding of the strategic role of operational flexibility and an adaptive organizational culture in enhancing SME performance, and recommends integrating both as a comprehensive approach to strengthening competitive advantage amid increasingly complex market competition.
Co-Authors Arif Dwi Prasetyo Auliya Az Zahra Yani Dwi Restanti