Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Riset Multidisiplin Edukasi
Metta Dwi Arhamarra
Unknown Affiliation
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
BIG DATA ANALYTICS UNTUK MENDUKUNG PENGAMBILAN KEPUTUSAN PEMASARAN DIGITAL Martha Gracia; Metta Dwi Arhamarra
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 1 (2026): Jurnal Riset Multidisiplin Edukasi (Januari 2026) In Press
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i1.1585

Abstract

Big Data Analytics has become a critical instrument in enhancing the quality of decision-making within digital marketing environments. This study examines how the integration of large-scale data processing, predictive modeling, and real-time analytics can support organizations in understanding consumer behavior, optimizing marketing strategies, and improving campaign performance. Through an analysis of relevant literature and industry practices, the research highlights the role of data-driven insights in segmenting markets more accurately, personalizing customer experiences, and identifying emerging trends that influence purchasing decisions. The findings indicate that companies that adopt Big Data Analytics are better equipped to make timely and precise marketing decisions, leading to increased competitiveness, improved return on investment, and stronger customer engagement. This study concludes that the strategic use of Big Data Analytics is essential for organizations seeking sustainable growth in an increasingly dynamic digital marketplace.
Co-Authors Martha Gracia