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All Journal Imara: Jurnal Riset Ekonomi Islam
Hadi Insani, Ikhwan
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Religion Economics, Econometrics & Finance Environmental Science

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Mengapa Fesyen Muslim Indonesia Tertinggal di Pasar Global? Analisis Mikroekonomi Islam atas Desain, Branding Halal, dan Distribusi Mardiah, Ainul; Kalputri, Inten; Ramadhani, Wahyu; Hadi Insani, Ikhwan; Elvira, Rini 
Imara: Jurnal Riset Ekonomi Islam Vol. 9 No. 2 (2025): IMARA:JURNAL RISET EKONOMI ISLAM
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/imara.v9i2.16189

Abstract

Background. The global Muslim fashion industry has expanded rapidly, driven by increasing demand for halal and ethical products. Yet Indonesia despite being the world’s largest Muslim-majority country has not translated its demographic and industrial potential into strong global competitiveness, indicating persistent structural constraints in the national Muslim fashion ecosystem. Purpose. This qualitative study aimed to examine the key factors constraining the global competitiveness of Indonesian Muslim fashion from an Islamic microeconomic perspective, with particular emphasis on how Sharia-based economic values are (not) integrated across the industry value chain. Method. Employing a qualitative case study design, the study draws on a systematic review of academic literature, global industry reports, and policy and trade documents related to the halal industry and Muslim fashion. The collected materials were analysed through document analysis to identify recurring policy, market, and value-chain patterns relevant to Islamic microeconomic principles. Results. The findings show that Indonesia’s limited competitiveness is associated with (1) fragmented policy frameworks that treat halal primarily as administrative compliance rather than a competitiveness fashion sector
Co-Authors Ainul Mardiah Elvira, Rini  Kalputri, Inten Wahyu Ramadhani, Wahyu