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All Journal Jurnal Bisnis dan Ekonomi
Septinasari Hasyim, Dewi
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Economics, Econometrics & Finance

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Analisis Manajemen Strategi Berdasarkan Swot Untuk Peningkatan Daya Saing Dan Kualitas Mutu Pelayanan Rumah Sakit (Studi Kasus Di Rumah Sakit Punten Batu): Strategic Management Analysis Based on SWOT to Improve Competitiveness and Quality of Hospital Services: Case Study at Punten Batu Hospital Septinasari Hasyim, Dewi; Lavenia, Mela
Jurnal Bisnis dan Ekonomi Vol 4 No 1 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i1.162

Abstract

Abstract : Improving the quality of healthcare services is a crucial aspect in strengthening competitiveness in the healthcare sector. To enhance quality and competitiveness, Punten Batu Hospital implemented a SWOT analysis to analyze internal weaknesses and anticipated external challenges, as well as to identify strengths across both internal and external factors.   Objective : The aim of this study is to analyze the internal and external conditions of Punten Batu Hospital as a basis for developing strategies to improve the competitiveness and quality of hospital services.   Methods : This research uses a descriptive approach with qualitative methods. Data processing techniques include a SWOT analysis.   Research results : The results of the study indicate that improving competitiveness and service quality at Punten Batu Hospital can be achieved through the implementation of strategies formulated based on the results of a SWOT analysis. Based on the analysis, Punten Batu Hospital is in a fairly advantageous position because it has strengths and opportunities that can be maximized to develop organizational potential and utilize available opportunities.
Co-Authors Lavenia, Mela