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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)
Ramdani, Rizatullah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE INFLUENCE OF PRICE PERCEPTION AND PRODUCT QUALITY ON PURCHASING DECISIONS AT JAGO COFFEE WITH CONSUMER TRUST AS A MODERATING VARIABLE Ramdani, Rizatullah; Hukama, La Diadhan
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 14 No 1 (2025): Volume 14 Nomor 1 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v14i1.10898

Abstract

The purpose of this study is to analyze the influence of price perception and product quality on purchasing decisions with consumer trust as a moderating variable in YARSI University students as consumers of Jago Coffee and its review from an Islamic perspective. This study involved a sample of 180 respondents with a purposive sampling technique. Data collection was carried out through a survey method with a questionnaire and analyzed using the Partial Least Square Structural Equation Modeling (PLS-SEM) method and processed using SPSS and Warp PLS applications. The results of the model evaluation indicate that price perception, product quality, and consumer trust have a high level of suitability and are relevant in predicting their influence on purchasing decisions. The results of this study reveal that price perception and product quality each have a positive and significant influence on purchasing decisions. Furthermore, consumer trust has not been able to moderate the influence of price perception and product quality on purchasing decisions.
Co-Authors Hukama, La Diadhan