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Business Planning and Strategic Development of CV Madani Konsultan: A Model for MSME Advisory Services Sinuraya, Fajar Syah Faizal; Kaniawati, Keni
Jurnal Ekonomi Manajemen Vol 11, No 2 (2025): November 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i2.17665

Abstract

This study aims to develop a comprehensive business plan and strategic model for CV Madani Konsultan as an emerging MSME advisory service designed to strengthen the credit readiness of micro, small, and medium enterprises in Priangan Timur. The research adopts a qualitative descriptive approach supported by document analysis, interviews, and field observations to explore MSME challenges in accessing formal financing. Four analytical frameworks were integrated, namely Design Thinking to identify user needs and pain points, SWOT analysis to assess internal and external conditions, the Timmons Model to evaluate the alignment of opportunity, team, and resources, and the Business Model Canvas to structure a viable and sustainable business model.The results show that CV Madani Konsultan operates within a favorable external environment and possesses strong internal capabilities, reflected in EFAS and IFAS scores of 3.73 and 3.64 respectively. The business demonstrates financial feasibility with a positive NPV, an IRR of 13.04 percent, and a payback period of 4.6 years. The strategic analysis places the firm in the aggressive growth quadrant, indicating high readiness for expansion through digital service development, strengthened partnerships with financial institutions, and targeted financial literacy programs for MSMEs. The study concludes that CV Madani Konsultan is market-ready, operationally feasible, and strategically positioned to contribute to financial inclusion and MSME professionalization in the region.
Mapping Business Plan Studies Over a Quarter-Century: A Bibliometric Analysis Sinuraya, Fajar Syah Faizal; Kaniawati, Keni
Jurnal Ekuisci Vol 3 No 3 (2026): Vol 3 No 3 January 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v3i3.1027

Abstract

This study examines the development and intellectual structure of business plan research over a twenty-five-year period using a bibliometric approach. Business plan studies have expanded significantly across entrepreneurship, small and medium-sized enterprises, and higher education, creating a fragmented and increasingly multidisciplinary body of knowledge. The aim of this research is to systematically map publication trends, influential contributors, thematic structures, and temporal shifts in business plan scholarship. Bibliographic data were retrieved from the Scopus database using the TITLE-ABS-KEY search query “business plan,” covering journal articles published between 2001 and 2025. Following a PRISMA-based screening process, 369 open-access articles were analyzed using VOSviewer and Biblioshiny. The results show a strong growth trajectory, with the field reaching a mature stage characterized by thematic diversification rather than decline. Influential publications and authors are concentrated in specific national contexts, particularly where entrepreneurship education and SME development are policy priorities. Thematic analysis reveals stable foundational themes alongside emerging topics related to innovation, sustainability, and artificial intelligence. The findings indicate that business plan research has evolved from a static planning orientation toward a dynamic, strategic, and learning-centered perspective. This study provides a comprehensive overview of the field’s evolution and offers insights for future academic research, educational practice, and entrepreneurship policy development.