Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Interkoneksi: Journal of Computer Science and Digital Business Al-Iffah: Journal of Islamic Sciences Research
Shabahah El Rojana
Unknown Affiliation
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Impact of Influencer Marketing on Halal Product Purchase Decisions: An Analysis in the Digital Era Nanda Alfreda Putri; Mariyatul Kiptiyah; Revalina Aurelia Oktanti; Shabahah El Rojana; Syarifuddin Hidayatullah; Aldi Khusmufa Nur Iman
Interkoneksi: Journal of Computer Science and Digital Business Vol. 3 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v3i2.81

Abstract

This study aims to understand the impact of influencer marketing strategies on consumer attitudes in choosing halal products in the digital era. The approach used was a systematic literature review, examining 15 relevant journal articles from both Indonesia and abroad. The study results show that marketing through influencers has a significant positive influence on halal product purchase decisions, especially when the influencers are trusted and their values ​​align with the consumer's religious principles. Furthermore, other factors such as electronic word of mouth (e-WOM), content marketing, and brand image have also been shown to strengthen consumer purchase intentions. These findings emphasize the importance of an integrated digital strategy, where the choice of social media platform, the relevance of religious values, and the combination with other digital marketing strategies determine campaign effectiveness. Practically, this study provides recommendations for businesses to utilize influencers who align with the characteristics of Muslim consumers, optimize educational content, and develop honest, transparent, and ethical marketing communications in accordance with Sharia principles.
Analysis of the Role of the Halal Product Assurance Organizing Agency (BPJPH) in Increasing the Effectiveness of Supervision of Halal Product Certification and Labeling in Indonesia Anisa Putri; Shabahah El Rojana; Angga Maulana Firmansyah; Muhammad Ersya Faraby
Al-Iffah: Journal of Islamic Sciences Research Vol. 1 No. 4 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/iffah.v1i4.38

Abstract

Indonesia, as the world's largest Muslim-majority country, faces significant challenges and significant opportunities in distributing halal-certified goods. Demand for halal products is not only a religious obligation but also a consumer protection measure encompassing health, safety, and morality. Therefore, implementing a halal product assurance system is vital to ensuring the fulfillment of Muslim consumers' rights amidst the rapidly evolving and increasingly diverse product market.
Co-Authors Aldi Khusmufa Nur Iman Angga Maulana Firmansyah Anisa Putri Mariyatul Kiptiyah Muhammad Ersya Faraby Nanda Alfreda Putri Revalina Aurelia Oktanti Syarifuddin Hidayatullah