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All Journal International Journal of Multidisciplinary: Applied Business and Education Research
Espinosa, Ken Paul M.
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

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Factors Influencing School Preference: Mapping the Student Market Cruz, Archie Carlo U.; Salamatin, Aira Mae M.; Espinosa, Ken Paul M.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 12 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.12.18

Abstract

The study aimed to explore the students’ insights by examining the factors that influence their school preference and overall experience during the enrollment process. The study utilized a descriptive-quantitative research method employing survey research to analyze the perspectives of incoming college students. The participants of the study were all admitted students for the school year 2024-2025 at Baliuag University, Baliwag City, Bulacan. Specifically, the study employed a nonprobability sampling technique known as purposive sampling. A total of 707 respondents were involved in the conduct of the investigation, which comprised the total number of students who answered the survey questionnaire. The students’ school preference, based on the results of the study, spans factors not limited to advertising strategies. With friends’ and relatives’ recommendations being the most influential, this underscored the importance of the respondents’ social groups in choosing their university for higher education pursuits. Along with this factor are programs offered, academic excellence/quality education, mode of transportation being tricycle, sportsfest, and learning modality preferred as face-to-face classes. Further, the outstanding enrollment process satisfaction results also indicated that the institution should continuously maintain its current operational techniques as well as its openness to feedback, as service quality proved to be fundamental in how students perceive higher education institutions. The findings of the study served as a basis for targeted recommendations aimed at continuously improving university positioning in the student market, proactively responding to evolving student preferences, and ensuring relevance in the highly competitive Philippine higher education institution academic landscape.
Perceived Push–Pull Factors Influencing Revenge Travel to Bataan Province Cipriano, Joseph O.; Calma, Rolando R.; Clarin, Mario Alex S. J.; Correa, Jr., Luisito V.; Espinosa, Ken Paul M.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 7 No. 1 (2026): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.07.01.24

Abstract

The study aimed to explore and quantify the push-pull factors that contributed to the tourists' choice of travel destinations in Bataan Province, Philippines as a form of revenge travel, utilizing the descriptive-quantitative research method.  A total of 400 local and domestic tourists aged 18 to 65 who visited and stayed in any of the five (5) municipalities—Balanga, Pilar, Bagac, Mariveles, and Morong—in Bataan Province served as respondents. The study revealed that push factors influencing travel to Bataan Province included novelty seeking, ego enhancement, and the desire for rest and relaxation, as respondents were motivated by new experiences, family bonding, and personal enjoyment. Pull factors likewise played a crucial role, with environment and safety, as well as cultural and historical attractions, being highly prioritized by respondents. The affordability and quality of tourism facilities further enhanced the satisfaction of their travel needs. In general, the study revealed that push and pull factors were both significant in helping respondents in choosing their travel destination in Bataan Province. Additionally, the results revealed that there was a significant difference in the influence of push and pull factors when the demographic profile of the respondents was considered. Based on the study’s findings, to enhance Bataan’s cultural tourism appeal, stakeholders should develop diversified cultural programs that highlight the province’s heritage and ecology, prioritize sustainability and community collaboration, and deliver high-quality, data-driven tourism experiences aligned with tourists’ diverse motivations.
Co-Authors Calma, Rolando R. Cipriano, Joseph O. Clarin, Mario Alex S. J. Correa, Jr., Luisito V. Cruz, Archie Carlo U. Salamatin, Aira Mae M.