Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Tri Dharma Mandiri: Diseminasi dan Hilirisasi Riset Kepada Masyarakat (Jurnal Pengabdian Kepada Masyarakat)
Rahayudi, MT (Scopus ID : 37079427500
Sinta ID : 5976626), Bayu
Biochemistry, Genetics & Molecular Biology Education Health Professions Public Health Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Capacity Building of Micro, Small, and Medium Enterprises Through Digital Marketing Training in Gamping and Tegaren Village, Trenggalek Regency Rahayudi, MT (Scopus ID : 37079427500
TRI DHARMA MANDIRI: Dissemination and Downstreaming of Research to the Community (Journal of Community Engagement) Vol 5 No 2 (2025)
Publisher : SMONAGENES Research Center, Univeritas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jtridharma.2025.005.02.223

Abstract

Digital transformation in rural areas drives micro, small, and medium enterprises (MSMEs) to adopt technology-focused marketing. This project enhances MSMEs’ digital marketing expertise in Gamping and Tegaren Villages, Trenggalek Regency, through focused, structured training. The methodology implements a training cycle: needs assessment, strategic planning, content development, delivery, and evaluation. The training covers digital marketing principles, affiliate marketing, and content marketing. Participants gained more substantial knowledge and hands-on skills in utilizing digital platforms for promotion, crafting persuasive content, and launching online business accounts. The evaluation revealed increased digital engagement, high participant motivation, and the formation of a collaborative digital marketing learning group. This project advances digital empowerment among rural MSMEs and exemplifies the innovative economy model in local development. These findings reinforce the need for flexible, context-specific training to support continuous digital transformation.
Co-Authors