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All Journal Jurnal Ekonomi Bisnis dan Kewirausahaan Scripta Economica: Journal of Economics, Management, and Accounting
Vita olivia Silalahi
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Economics, Econometrics & Finance Other

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Strategi Digitalisasi UMKM dalam Meningkatkan Daya Saing dan Kinerja Usaha di Era Ekonomi Digital Syifa Namira Nasution; Steven I.S.M Marbun; Trinita Siringoringo; Vita olivia Silalahi
Journal of Economics, Management, and Accounting Vol 1 No 3 (2026): March: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/v64nwp32

Abstract

Digital transformation has become an important agenda for the development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia in line with the increasing role of the digital economy in the national economic structure. This study aims to examine the digitalization strategies implemented by MSMEs, identify the obstacles faced in the digitalization process, and analyze their relationship with business performance. The research method used is a literature review by examining journal articles, official reports, and relevant scientific publications published in the last five years. The results of the study show that MSME digitalization strategies generally focus on increasing digital literacy, utilizing e-commerce platforms, optimizing social media as a marketing tool, and strengthening managerial support and organizational culture. The implementation of these strategies correlates with increased sales, operational efficiency, and market reach expansion. However, the digitization process still faces limitations in terms of resources, infrastructure, and organizational readiness. This study emphasizes that digitization is a strategic opportunity for MSMEs if it is supported by inclusive policies and capacity building for business actors.
ANALISIS PELUANG WIRAUSAHA MAHASISWA POLITEKNIK NEGERI MEDAN DI ERA EKONOMI DIGITAL Anggita Refany Pramudya; Inayah Ranitya; Trinita Siringo Ringo; Vita Olivia Silalahi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 1 (2026): Februari : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/b0sg3089

Abstract

The rapid development of technology in Indonesia has brought significant changes to various sectors, particularly the economic sector. Digitalization has not only changed the patterns of interaction and community activities but also opened up new opportunities in the business world, including for students at the Medan State Polytechnic. As part of the younger generation, students are required to be able to adapt to technological developments, utilize digital innovations, and develop relevant skills to remain competitive. Digital entrepreneurship opportunities such as e-commerce, mobile applications, and online-based services provide space for students to build and develop businesses. However, various challenges such as high competition, the demand for innovation, and limited knowledge about digital business management remain major obstacles. This study aims to identify entrepreneurial opportunities for Medan State Polytechnic students in the digital economy era, analyze the factors that influence their interest and ability in digital-based entrepreneurship, and examine the obstacles faced in starting a digital business. The results of this study are expected to provide a comprehensive understanding of the opportunities and obstacles in student entrepreneurship, and encourage the creation of a young generation that is not only job-seeking but also able to create jobs through the use of digital technology.
Co-Authors Anggita Refany Pramudya Inayah Ranitya Steven I.S.M Marbun Syifa Namira Nasution Trinita Siringo Ringo Trinita Siringoringo