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All Journal Scripta Economica: Journal of Economics, Management, and Accounting Ascendia: Journal of Economic and Business Advancement
Alnov Martin
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Economics, Econometrics & Finance

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Peran Citra Merek dan Influencer Endorsement terhadap Minat Beli Produk Whitelab Jasica Roeytashya; Alnov Martin; Griselda Tjandra
Journal of Economics, Management, and Accounting Vol 1 No 3 (2026): March: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/0mk2km11

Abstract

This study was motivated by the rapid growth of the beauty industry in Indonesia and the increasing competition among local skincare brands, one of which is WhiteLab, which requires a deeper understanding of the psychological and symbolic factors that influence consumer purchasing decisions. The focus of this study is to analyze the influence of brand image and influencer endorsement on the purchasing interest of WhiteLab products in Palembang City, both partially and simultaneously. The research uses a quantitative approach with a descriptive-associative design, involving 112 respondents who have used or are familiar with WhiteLab products, with data collection through questionnaires. Data analysis was performed using validity, reliability, classical assumptions, and multiple linear regression tests with the help of SPSS version 27. The results show that brand image has a positive and significant effect on purchase interest, where product quality perception, brand reputation, and consumer trust are the main factors, while influencer endorsement also has a significant effect through credibility, relevance, and communication appeal. Simultaneously, these two variables explain 65.4% of the variation in consumer purchase interest, confirming that a marketing strategy combining a strong brand image and credible influencers can increase loyalty and purchasing decisions.
Pengaruh Cyberloafing dan Stress Kerja terhadap Kinerja Karyawan Pada Karyawan Bank Di Kota Palembang Sheren Felicia; Lienny Cia; Alnov Martin
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/ze7tkg49

Abstract

This study examines the influence of cyberloafing and job stress on employee performance among bank employees in Palembang City. The research adopts a quantitative empirical approach using a survey method to test causal relationships among variables based on numerical data obtained from respondents. Data were collected through an online questionnaire distributed to bank employees who met predetermined purposive sampling criteria. The analysis employed multiple linear regression supported by classical assumption testing, partial significance testing (t-test), simultaneous testing (F-test), and coefficient of determination analysis. The results reveal that cyberloafing has a positive and significant effect on employee performance. Conversely, job stress demonstrates a negative and significant influence on employee performance, suggesting that excessive work pressure reduces productivity and overall task effectiveness. These findings highlight the importance of balanced digital behavior management and effective stress management strategies in enhancing employee performance within technology-driven organizational environments.
Co-Authors Griselda Tjandra Jasica Roeytashya Lienny Cia Sheren Felicia