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All Journal Jurnal Ekonomi dan Manajemen (JEKMA) Scripta Economica: Journal of Economics, Management, and Accounting
Endika Perdana
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Economics, Econometrics & Finance

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Analisis Pengaruh Electronic Word of Mouth, Brand Image, dan Persepsi Harga terhadap Minat Beli Album Musik Secret Number Dikalangan Penggemar Musik KPop Generasi Z Ragil Yong Sen Dwi Putra; Endika Perdana
Journal of Economics, Management, and Accounting Vol 1 No 3 (2026): March: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/ndvsr041

Abstract

K-pop music is currently one of the most popular types of music among Indonesian people, especially Gen-Z, so that the interest in buying music albums among Gen-Z continues to increase along with the increasing influence of digital media and Korean cultural trends in Indonesia. This study aims to determine the effect of electronic word of mouth, brand image, and price perception on the interest in buying Secret Number music albums among Generation Z kpop music fans. The sample of this study amounted to 100 respondents. The sampling technique used was the purposive sampling method. This study uses primary data. The tests carried out include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial t-tests, simultaneous f-tests, and coefficient of determination tests. The results of the study show that the variables of electronic word of mouth, brand image, and price perception influence the interest in buying Secret Number music albums among Generation Z kpop music fans, and the most dominant variable influencing the interest in buying is the price perception variable.
PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, FASILITAS, KETEPATAN WAKTU, DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUASAN PELANGGAN KERETA CEPAT INDONESIA CHINA (WHOOSH) Putri Salsabila; Endika Perdana
Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2026): Februari: Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v5i1.2590

Abstract

Dominasi kendaraan pribadi yang memicu kemacetan membuat transportasi publik efisien semakin dibutuhkan. Sebagai kereta cepat pertama di Indonesia, Whoosh perlu dikaji agar mampu memenuhi kebutuhan masyarakat. Penelitian ini penting karena meningkatnya jumlah penumpang akan memengaruhi pengembangan dan peningkatan layanan di masa depan. Tujuan penelitian ini adalah menganalisis pengaruh persepsi harga, kualitas pelayanan, fasilitas, ketepatan waktu, dan electronic word of mouth (E-WOM) terhadap kepuasan pelanggan Kereta Cepat Indonesia China (Whoosh), baik secara parsial maupun simultan, serta mengidentifikasi variabel paling dominan. Penelitian menggunakan metode analisis kuantitatif serta teknik sampling yang digunakan adalah non-probability sampling dengan jenis metode purposive sampling dan analisis dilakukan dengan SmartPLS 3.0 melalui uji validitas konvergen, validitas diskriminan, reliabilitas, R-Square, Q-Square, F-Square, Goodness of Fit (GoF), dan hipotesis (path coefficient). Data primer sebanyak 205 responden berhasil dikumpulkan melalui kuesioner online (Google Form) dan dinyatakan valid untuk penelitian ini. Hasil penelitian menunjukkan bahwa persepsi harga, kualitas pelayanan, fasilitas, dan ketepatan waktu berpengaruh positif signifikan terhadap kepuasan pelanggan, sedangkan E-WOM berpengaruh negatif signifikan. Secara simultan, kelima variabel berpengaruh terhadap kepuasan pelanggan, dengan kualitas pelayanan sebagai variabel paling dominan.
Co-Authors putri salsabila Ragil Yong Sen Dwi Putra