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All Journal Journal Economics Technology and Entrepreneur
Luhulima, Titi Nurhayati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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STUDI KELAYAKAN BISNIS UMKM MOYI SALON: ASPEK PASAR DAN PEMASARAN, TEKNIS DAN OPERASIONAL, DAN MANAJEMEN Luhulima, Titi Nurhayati; Sososutiksno, Christina; Simanjuntak, Pranatalindo; Sirait, Nopita; Samal, Sarlina; Ode, Ana Marsya; Laisouw, Fanesa Aulana; Indra, Nadia
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.1961

Abstract

Moyi Salon is a beauty salon that has experienced rapid growth over the past few months, making a business feasibility study essential to evaluate its success and the challenges it faces. This study aims to examine how Moyi Salon utilizes and manages marketing, managerial, and operational elements in running its business activities. The research adopts a descriptive qualitative approach using a case study method to provide an in-depth and comprehensive understanding of the business. Data were collected through direct observation at the business location, supporting documentation, and interviews with the owner and relevant stakeholders. The collected data were then analyzed systematically to assess the feasibility of the business from each examined aspect. The results indicate that Moyi Salon is feasible to operate and has strong potential for further development in the beauty industry, as it meets the feasibility criteria across marketing, managerial, and operational aspects. The findings of this business feasibility analysis are expected to serve as a basis for formulating appropriate strategies to support business growth and achieve long-term sustainability and success.
Co-Authors CHRISTINA SOSOSUTIKSNO Indra, Nadia Laisouw, Fanesa Aulana Ode, Ana Marsya Samal, Sarlina Simanjuntak, Pranatalindo Sirait, Nopita