Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal of Educational Research and Social Sciences (IJERSC) JURNAL ECONOMINA
Rifaul Kirom, Novita
Unknown Affiliation
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Competitive Advantages Micro, Small And Medium Enterprises (SMES) In Internasional: Systematic Literature Review Rifaul Kirom, Novita; Sudarmiatin, Sudarmiatin; Sumarsono, Hadi
International Journal of Educational Research & Social Sciences Vol. 4 No. 3 (2023): June 2023
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v4i3.645

Abstract

Competitive Advantage is outcome of the planned strategy business, in the sector micro, small or medium. Direction strategic embodied through ability produce profit more big from competitors. Many factors are the same importance in produce Power competitive. Some of them is strategic factors, development source Power people , knowledge management and roles Information & Communication Technology (ICT). Factors of the wiIl create and mantain superior position from competitor, the so-called superiority competitive. However, understanding thorough about state-of-art from superiority competitive Still needed. because it article This aim For classif, identify pubIications scientific and do analysis thematic to literature latest To use create extensive and detailed understanding in the field superiority competitive. Method study done with method of systematic Mapping study (SMS) for study publication scientific in the field superiority competitive advantage on focus or research type from time until time. Research results This produce categorization and quantification studies superiority competitive in various dimensions as weII as overview topics and trends study moment this.
The Influence of Brand Awareness & Brand Image on Brand Trust and Customer Loyalty Cahyono, Prasetyo Wimar Eko; Noor Rokhman, M. Taufiq; Rifaul Kirom, Novita
JURNAL ECONOMINA Vol. 5 No. 4 (2026): JURNAL ECONOMINA, April 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i4.1944

Abstract

This study examines the influence of brand awareness and brand image on brand trust and customer loyalty in Ganesha Bospom Workshop in Malang at Ganesha Bengkel Bospom Malang. The research aims to analyze how brand awareness and brand image contribute to building brand trust and how brand trust affects customer loyalty in a local automotive service business. This study employs a quantitative explanatory research design. Data were collected through a structured questionnaire distributed to 74 loyal customers of Ganesha Bengkel Bospom Malang and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that brand awareness and brand image have a positive and significant effect on brand trust. Furthermore, brand trust has a positive and significant effect on customer loyalty and is proven to mediate the relationship between brand awareness and brand image on customer loyalty. These findings suggest that customer loyalty is not solely formed by brand perceptions, but is strongly influenced by the level of trust customers place in the brand. Practically, the findings provide important implications for service-based businesses, particularly in the automotive service industry, to focus on building brand awareness and brand image as a foundation for strengthening customer trust and achieving long-term customer loyalty
Co-Authors Cahyono, Prasetyo Wimar Eko Hadi Sumarsono M. Taufiq Noor Rokhman Sudarmiatin