Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Ekonomi (JUPE)
Syahna, Nur Hafidhah
Unknown Affiliation
Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh kepuasan konsumen dan nilai yang dirasakan terhadap loyalitas konsumen dengan kepercayaan konsumen sebagai variabel intervening pada skincare MS Glow Syahna, Nur Hafidhah; Marwan, Marwan
Jurnal Pendidikan Ekonomi (JUPE) Vol. 14 No. 1 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v14n1.p126-139

Abstract

This study analyzes how customer trust affects value, loyalty, and satisfaction with MS Glow skin care products. The researchers deliberately selected 100 students from Padang State University who had repeatedly purchased MS Glow skin care products for this study. The data was analyzed using SEM-PLS 4.0. The study shows that customer satisfaction and perceived value do not influence customer loyalty. Trust in the company significantly influences customer loyalty. Consumer trust does not influence satisfaction or value. With consumer trust as a mediator, customer satisfaction has a small influence on customer loyalty. Trust moderates the relationship between perceived value and customer loyalty. These findings indicate that the role of consumer trust in shaping customer loyalty is contextual among Padang State University students who use local skincare products, namely MS Glow, thereby broadening the understanding of consumer behavior theory in products with specific levels of involvement and perceived risk.
Co-Authors Marwan Marwan