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Pop Culture and Islamic Identity of Millennials and Gen Z: Hijabers, Muslim YouTubers, and the Contestation of Modest Fashion Meaning Toyyib, Moh.; Yunus Musthofa, Muhammad; Putri, Sajida
Surau Journal of Islamic Studies Vol. 2 No. 1 (2026): Surau Journal of Islamic Studies
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/surau.v2i1.64

Abstract

This study examines the construction and contestation of Islamic identity among Millennials and Generation Z within the landscape of digital popular culture, specifically through the phenomena of hijabers, Muslim YouTubers, and modest fashion. The analysis employs a library research methodology, systematically reviewing scholarly literature to explore how religious values, aesthetics, and digital capitalism intersect in shaping contemporary Muslim identities. Findings reveal that social media functions as a crucial arena where piety is increasingly expressed through performative and aesthetic practices, leading to a dynamic negotiation between authenticity and commodification. The study concludes that Islamic identity in the digital age is fluid and hybrid, marked by a shift from traditional religious authority toward participatory, algorithmically mediated forms of religiosity. These transformations highlight the need to critically re-examine the relationships between religion, media, and popular culture in increasingly digitized Muslim societies.