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All Journal Journal of Economic, Bussines and Accounting (COSTING) International Journal of Economics, Business and Accounting Research (IJEBAR)
Dugari, Daniel Cristophy
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Economics, Econometrics & Finance

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THE EFFECT OF DIGITAL TECHNOLOGY UTILIZATION ON HOTEL SERVICE OPERATIONS AND CUSTOMER PERCEPTION Guspian, Iza; Basri, Mursyid Hasan; Arman; Dugari, Daniel Cristophy
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18637

Abstract

This study analyzes the effect of digital technology utilization on hotel service operations and customer perception in a regional hotel in Central Bangka Regency, Indonesia. The research examines how ease of use, technology-based service quality, and feature availability influence system efficiency, and how system efficiency subsequently affects customer perception. Security and privacy are also included to evaluate their direct and moderating roles. Using survey data from 134 hotel guests, the model was tested with Partial Least Squares Structural Equation Modeling. The findings show that all three technological factors significantly enhance system efficiency, which in turn strongly improves customer perception. Security and privacy also have a significant direct effect, although their moderating influence was not supported. Overall, the study highlights the importance of efficient and user-friendly digital systems in shaping customer evaluations and provides practical insights for strengthening digital service implementation in regional hotels.
ANALISIS SENSITIVITAS TERHADAP PERUBAHAN HARGA DAN BIAYA PADA USAHATANI LADA PUTIH DI NAMANG, BANGKA TENGAH Ardea, Deby; Bima, Bima; Dugari, Daniel Cristophy; Basri, Mursyid Hasan; Nanda, Zulhiyadi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/bjk0m013

Abstract

Lada putih merupakan komoditas unggulan di Provinsi Kepulauan Bangka Belitung yang memiliki nilai ekonomi tinggi, namun produktivitas dan stabilitas pendapatannya masih menghadapi tantangan akibat fluktuasi harga serta ketidakpastian hasil panen. Penelitian ini bertujuan untuk menganalisis kelayakan finansial usahatani lada putih melalui pendekatan skenario tingkat keberhasilan panen (success rate) dan variasi harga jual. Metode yang digunakan adalah analisis skenario dengan pendekatan kuantitatif, berdasarkan data biaya produksi, harga jual, tingkat inflasi, serta upah minimum regional (UMR). Tiga skenario success rate (50%, 70%, dan 90%) serta dua skenario harga jual terendah dan tertinggi (Rp143.000/kg dan Rp155.000/kg), volume produksi (500 batang, 700 batang, 900 batang), serta skenario gabungan (skenario terbaik dan terburuk) pendekatan ini disimulasikan untuk mengukur dampaknya terhadap laba akumulatif. Hasil penelitian menunjukkan bahwa seluruh skenario masih menghasilkan nilai laba negatif hingga tahun ketiga, yang berarti usahatani belum mencapai titik impas. Kenaikan harga jual maupun tingkat keberhasilan panen memberikan peningkatan pendapatan, namun belum cukup untuk menutupi biaya awal yang besar terutama pada tahun pertama. Oleh karena itu, peningkatan produktivitas per batang, efisiensi biaya tenaga kerja, serta diversifikasi produk menjadi langkah penting dalam mewujudkan keberlanjutan finansial usahatani lada putih di Kecamatan Namang.
Co-Authors Ardea, Deby Arman BIMA BIMA, BIMA Guspian, Iza Mursyid Hasan Basri Nanda, Zulhiyadi