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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi
Axelito, Denny Eka
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The ‘Green Flag’ Corporate on the Radar: What Makes Generation-Z Talent Click ‘Apply’ a Job? Axelito, Denny Eka; Ardyan, Elia
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 2 (2026): September
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i2.62236

Abstract

This study examines how Perceived Corporate Green Flags (PCGF) shape Gen Z applicants’ intention to apply through Perceived Employer Attractiveness (PEA) and Organizational Trust (OT). The study contributes to signaling theory by introducing PCGF as a new construct that explains how positive organizational signals influence applicant responses. Data were collected from 207 Gen Z respondents in South Sulawesi using purposive sampling and analyzed with PLS-SEM using SmartPLS 4. The findings show that PCGF positively influences Applicant Intention, PEA, and OT. PEA also positively affects Applicant Intention and significantly mediates the relationship between PCGF and Applicant Intention, indicating complementary mediation, while OT does not provide a significant mediating mechanism. These findings position employer attractiveness as the primary mechanism through which corporate green flags translate into application intentions. Employers should communicate authentic and visible organizational green flags that strengthen employer attractiveness to attract Gen Z talent.
Co-Authors Elia Ardyan