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All Journal JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI)
Pindia Maharani, Ni Putu
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Economics, Econometrics & Finance

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Relationship Marketing Strategies in Building Long-Term Partnerships Between Contractor And Clients in the Property Sector Pindia Maharani, Ni Putu; Elik Astari, Anak Agung; Ari Sudiartini, Ni Wayan
Jurnal Penelitian Ekonomi Dan Akuntansi Vol 10 No 3 (2025): JURNAL PENELITIAN EKONOMI DAN AKUNTANSI
Publisher : Program Studi Akuntansi Universitas Islam Lamongan

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Abstract

This study aims to analyze the influence of five dimensions of relationship marketing—communication, trust, commitment, empathy, and long-term orientation—on long-term partnerships between contractor companies and clients in the property sector, particularly in Tabanan, Bali. A quantitative method was applied using purposive sampling with 100 respondents. Data were analyzed using multiple linear regression with SPSS.
Co-Authors Ari Sudiartini, Ni Wayan Elik Astari, Anak Agung