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All Journal Agrimansion: Agribusiness Management & Extension
Kholifatun, Dwi Lilik
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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FAKTOR PENENTU KEPUTUSAN USAHATANI TEMBAKAU: PENDEKATAN “BEHAVIORAL REASONING THEORY” Kholifatun, Dwi Lilik; Durroh, Badi atud; Ningsih, Fina Sulistiya
JURNAL AGRIMANSION Vol 26 No 3 (2025): Jurnal Agrimansion Desember 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i3.1938

Abstract

Market uncertainty and fluctuating tobacco prices influence farmers’ decisions in managing their farming businesses. This study was conducted because, despite facing high economic risks, farmers continue to choose tobacco cultivation, making it important to understand the factors that influence such decisions. The research was carried out in Sukosewu District, Bojonegoro Regency. The aim of this study is to identify the factors affecting tobacco farmers’ decision-making using the Behavioral Reasoning Theory (BRT) approach, which includes the variables of values, reasons for, reasons against, and farming decisions. The analysis method used in this study is SEM (Structural Equation Modeling) with Partial Least Squares (PLS) as the analytical tool. The results indicate that all three variables significantly influence farming decisions, with values having the greatest impact due to the strong social, cultural, and economic values inherent in the lives of tobacco farmers in Sukosewu.
Co-Authors Durroh, Badi atud Fina Sulistiya Ningsih