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All Journal Agrimansion: Agribusiness Management & Extension
Adinda, Itroh
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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MODEL RANTAI PASOK DAN RANTAI NILAI JAMBU KRISTAL PT KREASI TANI BUMIAJI KOTA BATU Adinda, Itroh; Soesilowati, Etty; Utomo, Sugeng Hadi
JURNAL AGRIMANSION Vol 26 No 3 (2025): Jurnal Agrimansion Desember 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i3.1993

Abstract

This study aims to analyze the structure and mechanism of the supply chain and value chain of the crystal guava commodity at PT Kreasi Tani Bumiaji in Kota Batu using a mixed-method approach. The study encompasses mapping the flows of products, information, and finance, as well as analyzing marketing margins and farmer’s share as indicators of efficiency and value distribution along the supply chain. The findings reveal that the supply chain operates in an organized and efficient manner with active involvement from partner farmers, PT Kreasi Tani BumiAji, modern retail, and cooperatives. Marketing margins and farmer’s share are influenced by the length of the distribution channels and the complexity of the marketing network. Product diversification strategies through processing into processed products effectively address the issue of excess supply and enhance added value. These findings underscore the importance of integrated supply chain and value chain management in supporting the competitiveness of horticultural products while improving the welfare of partner farmers.
Co-Authors Etty Soesilowati Sugeng Hadi Utomo