Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Semiotika: Jurnal Komunikasi
Hamdan, Faisal
Jurnalis Harian Disway Sulsel / Independent Researcher
Arts Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
KETIKA TANDA TIDAK LAGI PUNYA “PENGIRIM”: MENUJU SEMIOTIKA OTONOM Hamdan, Faisal
SEMIOTIKA: Jurnal Komunikasi Vol 19, No 2 (2025): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v19i2.9268

Abstract

This article proposes a conceptual framework called Autonomous Semiotics to explain how signs operate and acquire meaning in digital ecosystems governed by algorithmic automation and artificial intelligence. The study departs from the limitations of classical semiotics, which assumes meaning production always comes from human intentionality. In contrast, within contemporary digital platforms, signs circulate, accumulate resonance, and shape interpretation without an identifiable human sender. Algorithmic systems—rather than communicators—regulate visibility, priority, replication, and distribution of signs. Theoretically, this study seeks to reformulate the foundation of communication studies by situating sign production within a non-human, computational mechanism. The article concludes that communication in the digital era can no longer be understood solely as a process of message exchange between sender and receiver, but as the operational agency of signs embedded in platform logic and automated systems.
Co-Authors