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All Journal Ngudi Waluyo Empowerment : Jurnal Pengabdian Kepada Masyarakat
Aldino H , Ikmal
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Arts Computer Science & IT Education Environmental Science Other

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Implementasi Konsep Bauran Pemasaran (Marketing Mix) dalam Peningkatan Daya Saing Mitra PT. Yakult Indonesia Persada Mojokerto, Jawa Timur Putri, Marsiska Ariesta; Nurkhasana , Lativa; Ardiyanti, Avitri Nova; Mustofa , Andika; Aldino H , Ikmal
Ngudi Waluyo Empowerment: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): Ngudi Waluyo Empowerment: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Komputer dan Pendidikan Universitas Ngudi Waluyo

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Abstract

This report presents an analysis of the Implementation of the Marketing Mix Concept in Enhancing the Competitiveness of PT. Yakult Indonesia Persada Partners. The methods applied in this study include direct observation, interviews with participants, and analysis of related documents. The results of the study indicate that the Implementation of the Marketing Mix Concept in Enhancing the Competitiveness of PT. Yakult Indonesia Persada Partners successfully improved students' understanding of the concepts taught, as well as providing new perspectives on the challenges faced in the field. In addition, students' active involvement in field activities helped develop their interpersonal and professional skills. The conclusion of this report emphasizes the significance of the Implementation of the Marketing Mix Concept in Enhancing the Competitiveness of PT. Yakult Indonesia Persada Partners as a bridge between theory and practice, and provides recommendations for improving collaboration between educational institutions and industry to maximize the benefits of this program for students. Kata Kunci: Strategi Pemasaran, Marketing MIX, Peningkatan Daya Saing
Co-Authors Ardiyanti, Avitri Nova Mustofa , Andika Nurkhasana , Lativa Putri, Marsiska Ariesta