Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Maharani, Ni Putu Ratih Sentya
Unknown Affiliation
Humanities

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Word of Mouth, Brand Trust, and Product Quality on Repurchase Intention at Bumi Bali Supplier Maharani, Ni Putu Ratih Sentya
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 7 No. 1 (2026): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v7i1.1972

Abstract

This study aims to examine the influence of Word of Mouth, Brand Trust, and product quality on repurchase intention at Bumi Bali Supplier. The research employed a quantitative approach with a purposive sampling technique, involving 100 consumers who had made purchases at Bumi Bali Supplier more than once. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results show that Word of Mouth has a positive and significant effect on repurchase intention (β=0.316, p=0.000). Brand Trust also has a positive and significant effect on repurchase intention (β=0.246, p=0.006). Product quality has a positive and significant effect on repurchase intention (β=0.186, p=0.013). Simultaneously, Word of Mouth, Brand Trust, and product quality have a significant effect on repurchase intention (F=246.342, p=0.000) with a coefficient of determination (R²) of 88.5%. These findings indicate that companies should focus on improving positive Word of Mouth, building Brand Trust, and maintaining product quality to increase customer repurchase intention.
Co-Authors