Garuda - Garba Rujukan Digital

Adoption of Information Systems and Digital Promotion Strategies Among Rural MSMEs Fera Widyanata; Dolly Tanzil; Muhammad Bahrul Ulum; Ahmad Khoirun Najib
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 9 No. 1 (2026): Januari 2026
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v9i1.4274

Abstract: This community empowerment initiative aims to enhance the digital readiness of Micro, Small, and Medium Enterprises (MSMEs) in Permata Baru Village, Ogan Ilir Regency, through the implementation of information systems and digital promotion strategies. Prior to the program, local MSME actors faced several challenges, including limited digital literacy, a lack of understanding of online marketing strategies, and minimal utilization of social media as a promotional tool, resulting in restricted market reach. The program adopts an educational and participatory approach, combining community-based learning, interactive discussions, and consultation sessions facilitated by lecturers and students from the Faculty of Economics, Sriwijaya University. The findings indicate strong enthusiasm among MSME participants and an improved understanding of how digitalization can expand market access. Participants have begun to utilize social media platforms such as Instagram, Facebook, and TikTok to promote their products. Overall, this initiative contributes to advancing digital literacy and technology-based marketing skills among rural MSMEs, thereby fostering inclusive and sustainable local economic growth. Keywords: community engagement; digital literacy; digital promotion; information systems; MSMEs; rural development Abstrak: Inisiatif pemberdayaan masyarakat ini bertujuan untuk meningkatkan kesiapan digital Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Permata Baru, Kabupaten Ogan Ilir, melalui penerapan sistem informasi dan strategi promosi digital. Sebelum program ini dilaksanakan, para pelaku UMKM masih menghadapi sejumlah kendala, seperti terbatasnya literasi digital, kurangnya pemahaman mengenai strategi pemasaran daring, serta minimnya pemanfaatan media sosial sebagai sarana promosi sehingga jangkauan pasar mereka relatif sempit. Program ini mengadopsi pendekatan edukatif dan partisipatif, yang menggabungkan pembelajaran komunitas, diskusi interaktif, dan sesi konsultasi yang dilakukan oleh dosen dan mahasiswa dari Fakultas Ekonomi, Universitas Sriwijaya. Temuan menunjukkan bahwa peserta UMKM menunjukkan antusiasme yang tinggi dan peningkatan pemahaman tentang bagaimana digitalisasi dapat memperluas akses pasar. Mereka telah mulai memanfaatkan platform media sosial seperti Instagram, Facebook, dan TikTok untuk promosi produk. Secara keseluruhan, inisiatif ini berkontribusi untuk memajukan literasi digital dan keterampilan pemasaran berbasis teknologi di kalangan UMKM pedesaan, yang mendorong pertumbuhan ekonomi lokal yang inklusif dan berkelanjutan. Kata kunci: pengabdian kepada masyarakat; literasi digital; promosi digital; sistem informasi; UMKM; pembangunan perdesaan

Peran Lembaga Keuangan Syariah dalam Penyerapan Tenaga Kerja di Pulau Sumatera Muhammad Bahrul Ulum; Nugraha Pratama; Dolly Tanzil
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 5 No. 1 (2026): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v5i1.1455

This study aims to analyze the role of financing provided by Islamic financial institutions in labor absorption on Sumatra Island. The research employs a quantitative approach using panel data covering ten provinces in Sumatra Island during the period 2022–2024. The data are obtained from the Financial Services Authority and Statistics Indonesia and analyzed using panel data regression with the Fixed Effect Model. The results show that, simultaneously, financing provided by Islamic Commercial Banks (BUS), Islamic Business Units (UUS), and Islamic Rural Banks (BPRS) has a significant effect on labor absorption. However, partially, only financing from Islamic Business Units (UUS) has a positive and significant effect on labor absorption, while financing from BUS and BPRS shows a positive but insignificant effect. These findings indicate that UUS financing is more effective in promoting job creation due to its strong linkage with the real sector and micro, small, and medium enterprises, which are predominantly labor-intensive.

Peran Lembaga Keuangan Syariah dalam Penyerapan Tenaga Kerja di Pulau Sumatera Muhammad Bahrul Ulum; Nugraha Pratama; Dolly Tanzil
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 5 No. 1 (2026): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v5i1.1455

This study aims to analyze the role of financing provided by Islamic financial institutions in labor absorption on Sumatra Island. The research employs a quantitative approach using panel data covering ten provinces in Sumatra Island during the period 2022–2024. The data are obtained from the Financial Services Authority and Statistics Indonesia and analyzed using panel data regression with the Fixed Effect Model. The results show that, simultaneously, financing provided by Islamic Commercial Banks (BUS), Islamic Business Units (UUS), and Islamic Rural Banks (BPRS) has a significant effect on labor absorption. However, partially, only financing from Islamic Business Units (UUS) has a positive and significant effect on labor absorption, while financing from BUS and BPRS shows a positive but insignificant effect. These findings indicate that UUS financing is more effective in promoting job creation due to its strong linkage with the real sector and micro, small, and medium enterprises, which are predominantly labor-intensive.

Strategic Variables in Sustainable Halal Tourism Village Economic Development: A MICMAC Analysis Puspa Utami; Ahmad Syaifullah; Dolly Tanzil; Imam Asngari
Indonesian Journal of Multidisciplinary Sciences (IJoMS) Vol. 5 No. 1 (2026): Indonesian Journal of Multidisciplinary Sciences (IJoMS)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/ijoms.v5i1.2352

The novelty of this study lies in its methodological contribution through the application of MICMAC (Matrix of Cross-Impact Multiplication Applied to Classification) structural analysis in the context of sustainable halal tourism village development in Indonesia, an approach that remains rarely explored in previous halal tourism and rural development studies. Unlike conventional approaches such as descriptive analysis or SWOT analysis, this study employs MICMAC to systematically map the direct and indirect influence-dependence relationships among strategic variables within a complex rural tourism system. This study contributes by developing an integrated structural framework that simultaneously incorporates rural economic development, halal tourism principles, institutional governance, community participation, digitalization, environmental sustainability, and local cultural preservation. Through MICMAC analysis, the study is able to identify key driving variables, relay variables, dependent variables, and autonomous variables, thereby providing a more comprehensive understanding of the causal structure underlying sustainable halal tourism village development. Methodologically, this study demonstrates that MICMAC analysis can serve as an effective strategic policy tool for identifying priority intervention areas in complex village-based tourism systems. The findings provide a more systematic and evidence-based foundation for policymakers in designing phased and sustainable halal tourism village development strategies in Indonesia.

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