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All Journal LINIMASA: JURNAL ILMU KOMUNIKASI
Hafit, Muhammad Fairuz Asra
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Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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ANALISIS MEDIA SOSIAL DAN INFLUENCER DALAM PENYEBARAN INFORMASI BENCANA BANJIR BANDANG DI ACEH: KAJIAN TEORI TWO-STEP FLOW Hafit, Muhammad Fairuz Asra; Saleh, Muhammad; Darmadi, Darmadi
Linimasa : Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2026): Januari 2026
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v9i1.40629

Abstract

This study analyzes the role of social media and local influencers as opinion leaders in disseminating information about the flash floods in Aceh caused by Cyclone Senyar from late 2025 to early 2026, using the Two-Step Flow Theory proposed by Lazarsfeld and Katz (1948). A qualitative method was employed, involving multiple case studies with NVivo 12 content analysis, in-depth interviews, observations on Instagram and TikTok, and secondary data from BPBD and BNPB. The findings indicate that influencers such as Sherly Annavita, Vilmei, and Ferry Irwandi effectively filtered mass media information, raised more than IDR 10 billion in donations, reduced the spread of hoaxes, and addressed issues of terrorism and public distrust toward the government. These findings highlight the importance of collaboration between BPBD and influencers to enhance disaster mitigation strategies and communication in disaster-prone areas such as Aceh.
Co-Authors Darmadi Darmadi Muhammad Saleh