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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Cendekia Ilmiah
Bayu Suriatmaja Suwanda
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Humanities Social Sciences Other

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Strategi Produksi Konten Sponsorship di Instagram @kangentennis pada Event Kangen Juara Asterik, Pelangi Asa; Bayu Suriatmaja Suwanda
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13683

Abstract

This study aims to analyze the content production strategy for sponsorships on the Instagram account @kangentennis during the Kangen Juara event. The focus of the analysis covers how the pre-production, production, and post-production stages are designed and executed to produce sponsored content that supports event exposure while meeting the needs of brand sponsors. Data were collected through direct observation, participation during the internship activities, and interviews with relevant parties. The findings show that structured content planning and consistent communication with sponsors play an essential role in producing visual outputs that align with brand identity. Additionally, selecting content formats that match Instagram’s audience characteristics contributes to increased engagement and promotional reach. These results indicate that a systematic content production strategy not only enhances the event’s professional image but also maximizes the value of sponsorship collaboration through social media.
PENGEMBANGAN KALEIDOSKOP BERBASIS FLIPBOOK DIGITAL PEMERINTAH KABUPATEN SUKABUMI TAHUN 2025 Kamila Futri H; Bayu Suriatmaja Suwanda
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02, Juni 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50472

Abstract

The development of digital media has encouraged the Sukabumi Regency Government to utilize digital platforms as a medium for disseminating public information. Through the Department of Communication, Informatics, and Encryption of Sukabumi Regency, the Sukabumi Regency Government actively publishes various governmental activities, programs, and regional achievements on social media. This study aims to develop a digital flipbook-based kaleidoscope as a medium for documenting and publishing information related to the Sukabumi Regency Government in 2025. The study employed a qualitative descriptive approach, with data collected through observation, documentation, and active participation at the Department of Communication, Informatics, and Encryption of Sukabumi Regency. The media development process applied the ADDIE model, consisting of analysis, design, development, implementation, and evaluation stages. The results indicate that the flipbook-based digital kaleidoscope is capable of presenting governmental information in a more structured, attractive, and accessible manner across various digital devices. In addition, the implementation of consistent visual design and interactive flipbook features supports information readability and strengthens the visual identity of the Sukabumi Regency Government.
Co-Authors Asterik, Pelangi Asa Kamila Futri H