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All Journal Applied Accounting and Management Review
Budi Santosa, Teguh
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Decision Sciences, Operations Research & Management Education

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Analysis of The Influence of Ease of Use, Financial Literacy, and Risk Tolerance on Investment Decisions in The Ajaib Application Prasada, Sila; Arif Mursito, Aris Sunindyo; Budi Santosa, Teguh
Applied Accounting and Management Review (AAMAR) Vol. 4 No. 2 (2025): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/aamar.v4i2.6681

Abstract

This study aims to examine the extent to which convenience, financial literacy, and risk tolerance influence investment decisions on the Ajaib investment application. The data were collected using a non-probability sampling method with a purposive sampling technique, involving 100 university students who are active users of the Ajaib application. The analytical method employed in this research is multiple linear regression, supported by the F-test, coefficient of determination test (Adjusted R²), and t-test. The results indicate that the variables of ease of use, financial literacy, and risk tolerance have a significant simultaneous influence on investment decisions on the Ajaib application. Furthermore, each variable also shows a significant partial influence on investment decisions.
Co-Authors Arif Mursito, Aris Sunindyo Prasada, Sila