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All Journal Jurnal Ilmiah RESPATI
Syaikhuddin, NorNor Rahmat
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Agriculture, Biological Sciences & Forestry

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Pengaruh Kualitas Pelayanan dan Kepuasan Konsumen Terhadap Loyalitas Konsumen (Studi Kasus di Janji Jiwa 213 Gressmall Gresik) Syaikhuddin, NorNor Rahmat; Hendrarini, Hamidah; Yuliati, Nuriah
JURNAL PERTANIAN Vol 16, No 3 (2025): Jurnal Ilmiah Respati
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jir.v16i3.5455

Abstract

This study aims to determine the relationship between customer satisfaction and service quality at Janji Jiwa 213 Gressmall. This study uses a non-probability approach with a purposive sampling technique to select a sample of 100 respondents. Data were analyzed using the Structural Equation Model Partial Least Square (SEM PLS) method. The results showed a fairly large correlation between customer satisfaction and service quality on customer loyalty with a value of p <0.05.
Co-Authors Hamidah Hendrarini Nuriah Yuliati