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Khurnadi, Vicky
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Decision Sciences, Operations Research & Management Social Sciences

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The INFLUENCE OF WEBSITE CAPABILITY, SERVICE PERFORMANCE, AND E-WOM ON STUDENTS PURCHASE DECISIONS ON MARKETPLACE IN PONTIANAK CITY Khurnadi, Vicky; Graceallah, Georgerius
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.48219

Abstract

This study aims to examine the relationship between the variables of website capability, service performance, and electronic word of mouth (E-Wom) on students' purchase decisions on the marketplace in Pontianak City, this study uses a quantitative approach with three independent variables, namely website capability, service performance, and e-Wom, as well as one independent variable, namely purchase decision. The population in the study is marketplace users in Pontianak City, with a sample of 124 students determined through nonprobability sampling with accidental sampling techniques and collected through questionnaires. The results of the study show that: (1) website capabilities have a positive and significant effect on purchasing decisions, which confirms that reliable and effective website quality is able to influence students' purchasing decisions; (2) Service performance has a positive and significant effect on purchase decisions, so that service according to consumer expectations is able to increase purchases; and (3) e-WOM has a positive and significant influence on purchasing decisions, which means that a good review can influence a person to buy an item. These findings confirm the importance of website capabilities, service performance, and e-WOM as a way to improve purchasing decisions.
Co-Authors Graceallah, Georgerius