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All Journal Indonesian Journal of Industrial Engineering & Management
Amir, Anneke Hazima Putri
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Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering

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Determination of Packaging Design Elements of Baby Fish Crispy MSMEs Using Kansei Engineering Method Sari, Novi Purnama; Fatah, Abdillah Nur; Amir, Anneke Hazima Putri; Rasyid, Akbar Fikri
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 6, No 3: October 2025
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v6i3.31466

Abstract

The current packaging of baby fish crispy has problems, namely packaging design elements such as not having an identity on the packaging and the packaging becomes less attractive, making it difficult to compete with similar products. The research objective is to identify packaging design elements that are in accordance with consumer perspectives. The research method uses Kansei Engineering with the supporting method used is Quantification Theory Type-1 (QTT1), to analysis the interaction between design elements and design concepts by converting independent variable categories (design elements) into quantitative data in KE. The research results obtained 7 categories of design elements based on 42 predetermined samples. The selected concept ‘Standard - Protection’ obtained the highest R-Square value of 0.9909 with design elements namely: aluminum (X1.7), tall tube (X2.2), lift-off lid (X3.2), corporation & window (X4.9), modern (X5.1), large (X6.3), and direct printing (X7.2). The results of the priority of design elements obtained from the Partial Correlation Coefficient (PCC) value with the highest value on the concept of ‘Standard - Protection’ are the type of body design element (X2) with a value of 0.98598.
Co-Authors Fatah, Abdillah Nur Novi Purnama Sari Rasyid, Akbar Fikri