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All Journal Societal Serve: Journal of Community Engagement and Services
Aris Muhamad Thohiri, Ade
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Humanities Environmental Science Social Sciences

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The Utilization of Surrounding Technology (Social Media & Business Applications) in Developing and Enhancing MSME Businesses Sofian, Erza; Ramdhan, Dadan; Ulul Fadilah, Annisa; Nurluthfia Azzahra, Cut; Hafizh Ariq Muhtarom, Muhammad; Hanif Al Muchlisin, Muhammad; Mirza Hidayat, Muhammad; Irzy Hafiz, Mohamad; Mardhatillah, Nurhidayah; Novinda Salsabila, Osfiera; Aris Muhamad Thohiri, Ade
SocietalServe: Journal of Community Engagement and Services Vol 1 No 2 (2024): Societal Serve: Journal of Community Engagement and Services
Publisher : Pusat Riset dan Inovasi Nasional Mabadi Iqtishad Al Islami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70063/societalserve.v1i2.39

Abstract

This program aimed to enhance the digital marketing skills of MSME (Micro, Small, and Medium Enterprises) partners by addressing their limited knowledge of social media and digital content creation. Through a series of activities, including training on social media utilization, workshops on content creation using CapCut, and hands-on product photography sessions, participants gained practical skills to improve their marketing efforts. The training focused on teaching strategies for optimizing platforms like Instagram, creating engaging video content by adding audio, text, and auto-text features, and producing high-quality product photos to strengthen their promotional materials. By the end of the program, participants were able to create attractive and professional content, such as videos and images, which were successfully uploaded to Instagram. This initiative empowered MSME partners to leverage technology effectively, enhancing their online presence and competitiveness while fostering innovation in their marketing strategies.
Co-Authors Erza Sofian, Erza Hafizh Ariq Muhtarom, Muhammad Hanif Al Muchlisin, Muhammad Irzy Hafiz, Mohamad Mardhatillah, Nurhidayah Mirza Hidayat, Muhammad Novinda Salsabila, Osfiera Nurluthfia Azzahra, Cut Ramdhan, Dadan Ulul Fadilah, Annisa