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All Journal Jurnal Multidisiplin Sahombu Amkop Management Accounting Review (AMAR)
Purnamaningtyas Kusuma Dewi
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Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of Consumer Behavior on Purchasing Decisions at Assalam Hypermarket through Customer Purchase Interest Bella Febrianti; Purnamaningtyas Kusuma Dewi; Yuliana Subastine
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3251

Abstract

This study aims to analyze the effect of consumer behavior on purchasing decisions at Assalam Hypermarket with purchase intention as a mediating variable. The study uses a quantitative approach with an explanatory research method. The research population consists of customers and visitors to Assalam Hypermarket with a sample size of 150 respondents selected through purposive sampling. Primary data were collected through questionnaires and analyzed using the Partial Least Square Structural Equation Modeling (PLS-SEM) method with SmartPLS software. The results show that consumer behavior has a positive and significant effect on purchase interest, as well as a positive and significant effect on purchasing decisions. In addition, purchase interest also has a positive and significant effect on purchasing decisions. Another important finding is that purchase intention significantly mediates the relationship between consumer behavior and purchase decisions. This study confirms that positive consumer behavior can encourage an increase in purchase decisions, both directly and indirectly through the role of purchase intention. The results of this study are expected to provide strategic input for the management of Assalam Hypermarket in improving marketing strategies and strengthening customer loyalty
Digital Vigilantism or Self-Branding? A Psychological and Managerial Analysis of Stalker-Shaming Content on TikTok Purnamaningtyas Kusuma Dewi; Muhammad Faaiz Pandu Dewanata; Su’ad Jauharoh
Jurnal Multidisiplin Sahombu Vol. 6 No. 03 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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Abstract

The rise of TikTok as a short-video platform has given rise to a distinctive digital phenomenon: stalker-shaming content, in which predominantly female creators publicly expose and humiliate individuals who monitor their social media accounts, typically ex-romantic partners. Despite its growing prevalence, this behavior remains theoretically underexplored, situated at the intersection of digital psychology and management science. This study aims to analyze stalker-shaming content on TikTok as a simultaneous act of relational aggression and strategic self-branding, and to identify the role of algorithmic amplification in sustaining this behavior. Employing a Bibliometric-Systematic Literature Review (B-SLR) approach, this study synthesized 24 articles retrieved through Scopus keyword search and manual snowballing, analyzed using VOSviewer and the PRISMA 2020 framework. Bibliometric mapping revealed three converging research gaps: a platform gap centered on Facebook rather than TikTok, a construct gap marked by the complete absence of impression management and personal branding keywords, and a temporal gap with the existing corpus concentrated in 2014–2015. Thematic synthesis yielded a four-layer conceptual model integrating Impression Management Theory [1], Self-Enhancement Theory, the Relational Aggression Framework [2], and Personal Branding Theory [3], moderated by TikTok's algorithmic architecture. Findings suggest that stalker-shaming functions simultaneously as maladaptive psychological coping and reactive personal branding, structurally incentivized by platform reward systems. This study contributes an original interdisciplinary framework with implications for digital wellbeing practice and personal brand management in algorithmically mediated environments.
Co-Authors Bella Febrianti Muhammad Faaiz Pandu Dewanata Su’ad Jauharoh Yuliana Subastine