Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Ekonomi dan Bisnis (JUKONI)
Gulo, Vallery Tasa Leora Pontifek Sion
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Efektivitas Digital Marketing Dan Media Sosial Dalam Meningkatkan Loyalitas Konsumen Di Era Ekonomi Digital Gulo, Vallery Tasa Leora Pontifek Sion
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1136

Abstract

This study aims to analyze how economic digitalization acts as a catalyst for Indonesia's Gross Domestic Product (GDP) growth by strengthening the Micro, Small, and Medium Enterprises (MSMEs) sector. Using descriptive qualitative methods and a literature review, this study finds that the adoption of digital technology by MSMEs improves operational efficiency, expands market reach, and enhances financial inclusion. The analysis shows that MSMEs' contribution to GDP increases along with the penetration of e-commerce and digital payment platforms, ultimately strengthening national economic resilience in the era of digital transformation.
Co-Authors