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All Journal Jurnal Ilmu Ekonomi dan Bisnis (JUKONI)
Laoli, Alex Putra Berkat
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Economics, Econometrics & Finance

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Pengaruh Modal Sosial Dan Orientasi Kewirausahaan Terhadap Strategi Harga Pada Umkm Laoli, Alex Putra Berkat; Zebua, Dermawan
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1236

Abstract

This research aims to analyze the influence of social capital and entrepreneurial orientation on pricing strategies among MSME actors. The research method employed is a quantitative approach using multiple linear regression analysis to test the relationships between variables. The results indicate that social capital plays a crucial role in determining price flexibility, while entrepreneurial orientation drives innovation in competitive pricing. In conclusion, the integration of strong social networks and risk-taking behavior is vital for business sustainability in dynamic markets. This abstract provides a general description without the use of citations or unfamiliar technical terms.
Co-Authors Dermawan Zebua